They provide an excellent opportunity to assess opinions from clients and evaluate market potential, conduct research and evaluate competition , develop commercial structures by identifying new agents and distributors, and” Exhibitions provide a unique networking platform to both Indian and international participants . They help in promotion, marketing and publicity efforts of participating companies. Exhibitions lead to joint ventures, tie-ups and they also bring investment opportunities in the country” Trade fairs and exhibitions offer organizations and their representatives a good opportunity to meet potential customers, and General Public. They offer the general public and customers a good opportunity to raise further Business and discuss future line of products.

Trade fairs, Conferences, business events, economic forums and exhibitions can be defined in a unified manner as sophisticated platform for conducting business on a national and international scale.it is more than just a marketing tool as the entire marketplace is at your fingertips. It’s a useful source of market information that fulfill your needs in a more centralized way.